With a glamorous evening event the Cadillac Experience Berlin was opened on November 27, 2014. In a temporary car exhibition environment that transformed a Berlin downtown underground car park, guests could experience the new Cadillac range, exhbitions of current Cadillac art and fashion cooperations, as well as enjoy new American cuisine in a modern diner atmosphere. VIPs from the world of fashion, film and media as well as the Berlin 'in-crowd' met to discover more about the brand and enjoy a fun evening. U.S. celebrity chef, Richard Blais, was creating his signature Juicy Lucy Burger especially for the Cadillac Experience. Among the guests were German actors Oliver Korittke, Natalia Avelon, Jana Pallaske, Nikolai Kinski and Janin Reinhardt. Singer duo Nica & Joe, Cathy Fischer and master of ceremony, Milka Loff Fernandes also enjoyed the unconventional setting. The highlight of the evening was the performance by renowned American soul singer-songwriter Aloe Blacc, best known for his hits 'I need a Dollar' and "Wake Me Up", who treated the audience to a special and intimate musical experience. He was followed by NYC DJ Nick Cohen who performed at the turntable to create the perfect dancefloor sound.